A range of kitchen utensils based around a handle designed and patented by Raffo Synergy launches later this month. The handle is made from santoprene moulded round a solid plastic core with chrome-plated die-cast zinc end caps. The range is the first product line that the group will market and fund and will be sold in the UK through a royalty deal with kitchenware specialists Thomas Plant.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.