It was stated that Cada Design Group had been appointed to undertake a strategic review of the brand and develop new store concepts for Chop’d. I would be surprised if the client had chosen to ‘redesign’ the store concept, especially with it being so successful and the client having spent a lot of time working with his branding specialist and ourselves.
The image shown was not by Cada. It was the pilot store for roll-outs and was designed by Platform Group – I believe Cada has been appointed to roll out this pilot concept.
The rights of use on this image and its content should be credited to Platform Group. The credit for photography goes to Gareth Gardner Photography.
Max Eaglen, Director, Platform, Brighton BN3 1AL