In 2008, consultancies bucked the trend and raised their charge-out rates in line with salaries, according to a report by the Design Business Association. How will you justify raising your rates
to clients in 2009?
The simple answer is, we won’t. It’s going to be hard this year and we need to do everything we can to be profitable. Value for money and making reduced budgets work harder are the new priorities for clients. This might mean us streamlining or offering two-for-one deals.
Franco Bonadio, Chief executive, Identica
Anyone raising hourly rates in 2009 has to be mad. Businesses are concentrating on productivity and how to deliver more for less – who is paying full price for anything? At Holmes & Marchant or Lloyd Northover, we are absolutely determined to ensure that every hour is well spent. That’s the basis of providing value for clients, and far better than worrying about hourly rates – it always has been.
David Worthington, Chairman, Design division, Media