Land Securities says nascent design group Teacake is lucky to have been picked up by the property giant after offering its services at a design auction.
Land Securities paid £100 for Teacake’s services at a design auction held in London last month in aid of Lincoln School of Art & Design’s BA end-of-year show, and St Bride Library.
‘At least I know that this contract will be run with integrity,’ says Tom Foulkes, head of development marketing, retail at Land Securities. ‘We met Teacake last week and offered it a proper contract. [The consultancy] is getting a nice, easy creative brief to flex its muscles on, and the creative guidance of [Johnson Banks’] Michael Johnson.’
Teacake will get expenses to work on a poster campaign for Land Securities’ annual Group Environment Conference.
Land Securities has arranged for Johnson to creatively oversee the project after he presided at the auction.
Teacake will create a triptych of posters to represent the conference’s theme of past, present and future.
‘We felt it was a good ploy for us to get some notice, and were also flattered to be on the line-up with such high-calibre designers,’ says Graham Sykes, who operates Teacake from co-founder Robert Walmsley’s Manchester bedroom.
Teacake will deliver the concepts on 24 April, with the final posters delivered on 13 May.