16 January 1997

Tesco rolls out fun signage

Supermarket group Tesco is introducing 3D signage, created by RPA Europe, into its new Sheffield store opening next week. The novel signs take the form of giant pieces of fibreglass fruit over the produce department, a five metre-long fish over the fish department, and giant cows, with swishing tails, above dairy products. Penguins march across […]

Product designers excel in teams

Product designers are not stubborn and temperamental and they excel when working in a team, according to a study carried out at Sheffield Hallam University. Results of the research involving 40 industrial designers suggests they are “adept communicators and synthesisers” who thrive on teamwork. Most of those trawled revealed a “pragmatic attitude towards their role […]

Gillian Thomas takes the reins

Gillian Thomas has been appointed as a fully fledged partner at The Partners. – Thomas, who has been at The Partners for nine years, was made an associate partner two years ago.

Gurus don’t always have all the solutions

Catching up on my reading over Christmas, I came across Fay Sweet’s piece about Tom Porter (Rainbow Warriors, DW 8 November 1996). I don’t wish to offend, but I have to say I found the article somewhat basic. To read of the problems designers face in obtaining employment, and then to read some of the […]


Newcastle product group Octo has turned its hand to creating electronic ‘interiors’ for its first multimedia project. The user-interface of the CD-ROM to help train financial advisers features six ‘virtual rooms’ which contain information on personal finance. A complementary floppy disc logs the user’s progress through the system, allowing trainers to assess trainees’ abilities. The […]

20/20 set to appoint architect

Retail strategy and design consultancy 20/20 is poised to make a senior level architectural appointment in a bid to widen its involvement in “large space” retail design projects. The appointee, described by 20/20 director Yaron Meshoulam as “quite a major player”, is expected to join 20/20 some time next month. The consultancy is thought to […]


Design’s heavyweights will take the witness stand next week when Addison challenges Wolff Olins’ use of a goldfish in its identity for the British Gas Goldfish service. Allegedly similar to Addison’s own image by Michael Wolff, the goldfish has spawned a test case on design plagiarism, set to run at the Royal Courts of Justice, […]


‘Richard Williams? No, we don’t have anyone here with the surname Williams’ – A switchboard operator at Design Bridge proving just how short memories are – – ‘I want to marry Richard Williams’ – Response by The Attik’s Tim Watson to the Trailblazers feat

Gas means trouble for pussies galore

The demerger of British Gas has resulted in what is thought to be the largest mailout yet of demerger packs in the country – in more ways than one. Fishburn Hedges, designer of the demerger document packs, helpfully points out that each one weighs two thirds of a kilo, “and when posted through a letter […]

Tomato denies charge of hijacking student ideas

Design graduates from the University of Westminster are claiming their ideas for a student project may have been hijacked for the controversial Channel 4 identity. Stuart Wilson and Adam Kenny, who graduated last summer, believe their concepts for the Apple Design Project 1996 could have been “borrowed” from a computer server within the university and […]

Museum to pick team

The Horniman Museum and Gardens in south-east London is expected to decide next week which design consultancy will be awarded a project to review the museum’s internal graphics and signage. A two-strong shortlist is known to include Carter Wong & Partners. In its first work for the museum, Carter Wong has created the Horniman’s current […]

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