Bridge rebuilds Rugby Cement

Design Bridge has created a new look for building brand Rugby Cement, which was last redesigned 12 years ago.

The consultancy has designed a new identity for Rugby Cement’s full range of products which “are starting to behave more like fmcg brands”, according to Design Bridge account manager Sasha Barron-Clarke.

“Design Bridge’s solution is a bold, contemporary design which brands the products strongly as Rugby Cement and uses blocks of colour to differentiate the seven products,” says Barron-Clarke.

To see how the concept would work, mock-ups were tested at the production line and with distributors before the identity was finished.