Four IV Design Consultants has created the identity for Anglo-Dutch joint venture company Swets Blackwell. The subscription agent and information services group has been formed by Swets Zeitlinger and bookstore Blackwell’s.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
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