Sainsbury’s Kids packaging looks remarkably familiar

Having seen the latest designs for Sainsbury’s Kids range, by Parker Williams, it reminded me that nothing is ever truly new (DW 2 March). About five years ago, my business partner and I produced the packaging design for a small, local producer of organic ready meals, called Swaddles (pictured), which are now sold in Harrods and Harvey Nichols.

Alan Grant, Think! Design, Somerset, TA1 3FA