The old ones are the best when it comes to slogans

‘Here here.’ – to David Bishop, regarding Coley Porter Bell’s Blue Sky designs competition (DW 9 March).

I, too, think ‘I Scream’ works better than ‘Ice Scream’, especially as it’s an old, established school yard chant.

And no one understands the reason for the spelling error ‘hear’. Perhaps someone from Coley Porter Bell could tell us why it won? Clearly there are a lot of people itching to find out.

Richard Owsley, Writers Ltd, Bristol BS1 4EQ