Corporate Edge has created a visual identity for Metronet, one of the consortia invited to tender in the reorganisation of the London Underground.
If Metronet is successful in its bid, the logo will be used on certain parts of the Tube system, including signage, promotional material and stationery.
Corporate Edge head of marketing Sarah Phillips says: “The identity complements the colours of London Underground’s long established identity. It comprises a smooth flowing motion line though the O of the name to symbolise a continuous and seamless journey through London’s underground system.”
Metronet chief executive Rod Hoare adds: “We’re in the initial stages of our product offer. We place great importance on the brand and are very happy with what we have achieved with Corporate Edge to date.”