Now, here’s a question. Liverpool John Lennon Airport is key to Liverpool’s growth. In fact, it is an integral part of commerce throughout the North West.
So, my question is this. Why did the job to redevelop the brand and its internal space go to a consultancy on the South Coast (www. designweek.co.uk 7 January)?
Broome Jenkins (which commissioned illustrator John McFaul to create a 300m-long mural for the airport terminal, pictured above) is a great consultancy with a proven track record in its field, but there are consultancies within the city of Liverpool which have also produced international award-winning work that I’m sure would have offered a truly exceptional service.
It’s yet another blow to the growth of the Liverpool creative sector, which is finding it tough to change the prevailing mindset that if you want good work, then look elsewhere.
In these times of economic uncertainty, we should be investing back into Liverpool. As with any business, growth is only obtainable by reinvestment, and Liverpool is no different.
Matt Wardle, Managing director, Black and Ginger, Liverpool L1 4DE