Digests

London design group Hero has created a new identity and support literature for the Racehorse Owners Association.

Humanitarian aid agency World Vision has appointed DNA Consulting to relaunch its website, with the aim of improving communication with supporters and raising awareness with the general public.

Tom Tom, the name created for this new cigar brand by Davies Hall, puns on the name of Tom Assheton, the creator of the venture, using the Tomahawk symbol on the O to bring a smoke-related twist. Davies Hall’s Robin Hall explains that the brief was to find a marketing strategy to sell cigars to a younger market. Explains Hall: ‘Cigars are quite sexy in the United States, but they have a much more fuddy-duddy image here in the UK.’ Assheton aims to sell the UK cigar brand to an under-45 market.

Design group Fonda has reviewed the identity of Christmas decoration and souvenir manufacturer St.Nicolas.

Product design group Ideo has created a new battery charger for retailer Halfords. Product graphics are by Lippa Pearce.

US hospitality and penal architect, engineering and planning group HLM Design has acquired UK hospitality interior architect GA Design International in a deal involving cash and stock.

Rowland Design Consultancy is to design and manage the refurbishment of Sega’s European headquarters in Chiswick. The redesign will be built around the development of Sega’s new Dreamcast product, which is due to go on sale next August.

Red Nose Day is once again approaching, and this year’s noses are now on sale in plenty of time for the charity comedy spectacular on 12 March. Official Red Nose stockist Sainsbury’s has introduced a special seasonal logo, created by FAB Design Consultants, to be applied to a range of Red Nose-endorsed goods. A number of own-brand Sainsbury’s products will be supporting the event.

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