LFH rethinks Pretty Polly look

Lloyd Ferguson Hawkins has been appointed to review the packaging identity for hosiery group Pretty Polly, in a project which could lead to corporate identity modifications.

The consultancy was appointed after a five-way credentials pitch against rivals Coley Porter Bell, Coleman Planet, Brewer Riddiford and Hurricane.

LFH will develop new packaging for existing ranges and adapt the new look for later product launches. An LFH spokeswoman says if the existing Pretty Polly logo holds back the redesign of the packs it may be redeveloped as part of the project.

The new packaging is expected to be launched in the summer for the autumn season.