…Or aluminium Coke when it comes to nurturing desire

I have two favourite packaging designs (Voxpop, DW 12 August), and they sit on my desk as a reminder of why design creates the future.
One is the aluminium Coke bottles by Turner Duckworth, as they show how design can nurture iconic brand desire. And the other is the Help remedies in New York, which show how design can challenge conventional perceptions, by Chapps Malina.

Jonathan Ford, Creative Partner, Pearlfisher, by e-mail

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