Taylor talks on water

The chief executive of a new unnamed water body, charged with responsibility for naming and identity (DW 13 February), knows she has her work cut out. The lady in question, Pamela Taylor, used to work at the Design Council and so is au fait with design procurement, but still feels uneasy.

‘It’s not so much that I won’t be able to find anyone to create the identity. The problem will lie in persuading the 30 council members that although they might think they can do the logo themselves, it needs to be done by a professional,’ says Taylor.