Unsung heroes deserve credit for new Five idents too

With regard to your recent ‘In brief’ piece on Five’s new idents (DW 5 January), as much as I would like to take all the credit for the creativity behind the new idents, I would like to clarify the correct accreditation.


Head of creative services Nol Davis commissioned creative agency BBSaunders to produce the new channel idents for Five. Amoeba 64 was commissioned to produce the sonic branding. My thanks for helping to set the record straight.


Dominic Sykes, On-air brand director, Five, London WC2

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