Form has worked with Face Time, the marketing body representing the live events industry, to create a desktop guide, ads, and a moving-image piece for events exhibitors and organisers.
Form initially branded Face Time when it launched last year, following a credentials pitch.
The guide uses the results of eye-tracking studies carried out by research consultancy Cog on what people pay attention to at exhibitions to inform exhibitors on how to present their stands.
Paula Benson, Form partner, says, ’A lot of people miss the obvious things like having a direct logo. It’s about simplicity and having things that people can interact with such as moving-image screens and engaging the senses.’
Form’s work involved condensing the research into nine key points for a campaign to be used across billboards, posters, direct mail, the Face Time website and an exhibitors’ guide.
Benson adds, ’Our role is as much about helping market Face Time as design we were required to make the research succinct and friendly, with upbeat typography and an easy-to-follow layout. The graphics are fun and stylised to add personality.’
The campaign launches on 28 May at the Marketing Week Live Show, where Form’s graphics for the campaign will be turned into a 3D expression.