Still on the subject of British Airways. Has anyone noticed what happens when you hold the former Newell and Sorrell’s much-vaunted ‘speedmarque’ logo upside down?
Yes, it becomes a poor person’s version of the Nike tick. What’s that about turning a positive into a negative?
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Have you been paying attention for the last four decades? Only one way to find out.
Design Week closes, having championed design excellence for the past 38 years.
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.