Priestman Goode lifts luxury aircraft

Brazilian jet aircraft manufacturer Embraer has appointed UK product design consultancy Priestman Goode to a seven-figure project for its Lineage 1000 luxury executive jet.

The consultancy was selected following an international pitch to create the whole interior scheme for the jets, offering five distinct cabin areas.

Retailing at $40m (£21m), the Lineage 1000 is Embraer’s largest aircraft and will be marketed to the very high-end luxury market, especially to Middle East customers.

‘We will move Embraer a step-change away from the competition, which often look a bit like gold-plated caravans. It is about defining the new luxury and it’s not burr walnut,’ says Priestman Goode director Paul Priestman. ‘The interiors should relate to the incredible engineering of the aircraft and must be modern and classic, as they will be flying for the next 20 years.’