Legibility is being lost in typographic design

If the trend to reverse text out of halftones, black or any colour under the sun continues, why ignore the rules of typographic design that would ensure more legible text?

Typefaces for this job need to be chosen carefully and be bold enough to withstand possible ink encroachment and misregister. They need to work well at the 8pt type size that is so often the choice for that all-important crammed in piece of copy.

Why this lack of attention to the quality of the printed word? Are we suffering from typographic design executed at enhanced magnification on the screen without final appraisal of the finished print? This may happen once, but then you make the necessary adjustments to future work. When illegible text continues to be printed there may be another cause. Any ideas?

Eleanor Tanner

Partner

Eleanor Tanner Design

Essex CM6 2AY