Merger creates giant retailer

The world’s second largest retailer after Wal-Mart was created this week with the £30bn merger of French groups Carrefour and Promodès. The merged group will be called Carrefour.

The world’s second largest retailer after Wal-Mart was created this week with the £30bn merger of French groups Carrefour and Promodès. The merged group will be called Carrefour.

Coley Porter Bell rebranded Promodès in 1996, but has not been approached about further work, according to a CPB spokesman. Neither retailer was available for comment about a new identity or future branding strategies.

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