Don’t let the grass grow under the feet of this idea

Bin 2 Bin – what a fantastic collaboration (The Art of Plastic, www.designweek. co.uk, 25 August). Love the Nature Step (pictured).
Perhaps this should kick off a series of mash-up exercises that bring together ideators from various corners to create new, sustainable ideas. Any suggestions?

John Root Stone, Leading the Brand, by e-mail