This olive oil brand identity “celebrates feminine individuality”

Superunion has created a visual identity as well as bottle design for the Puglia-based farm to mark the appointment of its first female CEO.

Superunion has created an olive oil brand, including a visual identity and packaging, in conjunction with an Italian farm based in Puglia.

The family-owned olive farm, Agricola Dargenio, has been running for two generations now. Last year, there was a change in management as the family’s granddaughter Emanuela took up the reins of the business.

To coincide with this “generational handover”, Superunion created a new brand for the farm: Figlia. Meaning daughter in Italian, Figlia aims to “celebrate the company’s first female CEO and the beauty of feminine individuality”. The brand had previously been using the label Padre, which is Italian for father.

“Femininity and individuality”

A hand drawn logotype appears on merchandise such as tote bags and printed material. A soft, pastel-based colour palette has been chosen, which also features bolder shades of red and pink.

As part of the launch, 300 hand thrown ceramic bottles were made which evoke a “sense of femininity and individuality”. Each bottle is unique and has been left “unadorned” so that it can be repurposed in a nod to sustainability.

The identity system for the brand is based around “soft organic shapes” – such as leaves and olives – which have been assembled to depict female faces. These illustrations have been inspired by the ceramic design of the bottles and aim to “express notions of femininity”.

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