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  • mike dempsey November 21, 2017 at 1:49 pm

    All very good. But at the top of the list should be, DON’T DO FREE CREATIVE PITCHES! This is still endemic in our business and will always devalue the worth and integrity of our industry.

    I believe when a designer or agency are approached to take part in a free creative pitch, and that includes those who attempt to hide the fact by offering a ‘token fee’ that wouldn’t cover an hours work, should be named and shamed. I will always challenge this behaviour.

    If I am going to be involved in ‘free’ work it will for a charity or cause I believe in and on my terms.

    After leaving Carroll, Dempsey & Dempsey in 2007 I spent time thinking about the reasons for our success, during our heydey. I came up with twelve reasons and suggest these to help create a happy ship:

    1. Seek out clients you like.
    2. Hire a good financial head.
    3. Take on interesting projects.
    4. Don’t use business jargon.
    5. Exude enthusiasm.
    6. Absorb all influences.
    7. Nurture those around you.
    8. Stay close to the coal face.
    9. Retain a sense of fun.
    10. Appreciate the wonderful area that you work in.
    11. Be honest.
    12. Smile.

  • Sudeshna Jain July 18, 2018 at 12:37 pm

    Thank you for this very useful article. I also own a small design agency. my website: https://bizzmanweb.com/ I found this article very inspiring. God bless!

  • Roshana December 1, 2020 at 4:25 pm

    Great article on how to run a successful design agency! Great article! I was looking for more resources for entrepreneurs and creative founders and stumbled upon this event, looked very interesting. It seems to be catered to agency founders and creative entrepreneurs, I thought you might like it as well: https://bit.ly/3lrOdYX.

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