Coley Porter Bell has designed a flexible identity template, called The Flare, to rebrand the GWR commercial radio network of 25 stations. GWR brand controller Colin Dudgeon appointed the group last May as part of a £500 000 project to align its portfolio of radio stations. Oval-shaped logos will display names against one of five colours: purple, green, red, blue and plum. ‘The aim was to deliver a single, positive image which clearly reflected GWR stations’ core brand values,’ says Dudgeon. The new marque launches next week.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.
We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart
The West Midlands city has been awarded £3 million, and will host a year-long series of events that will encompass art, design, theatre and more.