Coley Porter Bell has designed a flexible identity template, called The Flare, to rebrand the GWR commercial radio network of 25 stations. GWR brand controller Colin Dudgeon appointed the group last May as part of a £500 000 project to align its portfolio of radio stations. Oval-shaped logos will display names against one of five colours: purple, green, red, blue and plum. ‘The aim was to deliver a single, positive image which clearly reflected GWR stations’ core brand values,’ says Dudgeon. The new marque launches next week.
As part of our series on design in 2019, Katie Cadwallader, senior designer at Supple Studio, looks at what will happen in packaging design over the next 12 months.
The three-day design festival’s campaign for this year has been designed by Village Green and focuses on an eclectic range of colourful shapes rather than the pencil icon best associated
The collaborative working tool, used by employees to chat and share projects, has a new “simplified” logo with a smaller colour palette, that does away with the brand’s characteristic slanted
Music has created a new look that aims to unify the brand, using a monochrome colour palette and a bracket framing device derived from the existing logo that lets imagery