Coley Porter Bell has designed a flexible identity template, called The Flare, to rebrand the GWR commercial radio network of 25 stations. GWR brand controller Colin Dudgeon appointed the group last May as part of a £500 000 project to align its portfolio of radio stations. Oval-shaped logos will display names against one of five colours: purple, green, red, blue and plum. ‘The aim was to deliver a single, positive image which clearly reflected GWR stations’ core brand values,’ says Dudgeon. The new marque launches next week.
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon