Coley Porter Bell designs GWR identity

Coley Porter Bell has designed a flexible identity template, called The Flare, to rebrand the GWR commercial radio network of 25 stations. GWR brand controller Colin Dudgeon appointed the group last May as part of a £500 000 project to align its portfolio of radio stations. Oval-shaped logos will display names against one of five colours: purple, green, red, blue and plum. ‘The aim was to deliver a single, positive image which clearly reflected GWR stations’ core brand values,’ says Dudgeon. The new marque launches next week.