Brief

The implementation of British Airway’s infamous new identity doesn’t seem to be getting through at grass roots level. And it is the youngest BA travellers who are suffering the consequences. Toy jumbos on sale at Heathrow still bear the old livery, Union flag intact, so respected by design gurus Baroness Thatcher and Marcello Minale. Design Week has been unable to establish when those flying in crèche-class will be able to include international art on flights of their imagination when their holiday is over.

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