Hertfordshire design consultancy Precision has designed the latest merchandising catalogue for football club Tottenham Hotspur. It will launch later this month. The group won a five-way unpaid creative pitch to develop the 24-page brochure. Adopting a different attitude to previous catalogues, Precision has used players like David Ginola, Sol Campbell and Ian Walker to model clothing. Precision creative services director Mark Weaver says: ‘Exposure to Premiership football is reaching ever-increasing heights and clubs need to maximise their marketing and merchandising activities potential.’ The consultancy has previously developed the club’s point-of-sale and catalogues and will be developing further material in the future.
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