Parker Williams has designed the identity for holistic pilates and yoga centre Soma, in London’s Richmond, which will be unveiled next month when the signage is erected.
The capital’s most prominent design festival celebrates its 20th anniversary this year.
This year’s competition invited designers in training to revamp the cover of three well-known books across adult fiction, adult non-fiction and children’s literature.
The new branding centres upon a dynamic R logo, which intends to evoke the “gestural quality of a dancer in motion”.
The UK-based social organisation has a new name, five-year strategy plan and “dynamic, moving identity” system.