Britannia Asset Management is to launch a new corporate identity next month because of reproduction problems with its original logo.
The replacement, created by Scott Stern Associates, will feature on the company’s 1.25m consumer ad campaign.
“We were having problems because of the complexity of the previous logo in terms of fragmentation and blurring. The brief to Scott Stern was to devise a simpler image, with a contemporary feel,” says Britannia head of marketing services Bob Lawson.
A clearer globe and a larger typeface for the Asset Management element of the name have been introduced.
Scott Stern has also redesigned Britannia’s Glasgow offices, giving each room a sporting theme. Meeting rooms have been themed around Olympic venues.