Euro RSCG consolidates Peugeot’s lion marques

Paris consultancy Euro RSCG Design has created a new marque for Peugeot, as the car manufacturer seeks to project a more consistent identity across the world.

The logo launches on Monday and will roll out to literature, signage, uniforms, stationery and its range of cars, which includes the new 206 model which was launched last week.

Euro RSCG has worked as design consultant to Peugeot for the last ten years.

The new identity (shown above) will replace the client’s two existing logos. Currently, one identity is applied to printed material and the other to the cars, with each country employing them slightly differently. This is sending mixed messages to the consumer, says a Euro RSCG spokeswoman.

“We have evolved the two existing logos into a single new one to be used consistently in each country. The identity is simpler, more dynamic, more modern and more elegant than before,” says Euro RSCG project manager Laurence Delmas.

Peugeot is Europe’s third biggest car manufacturer with sales of 19bn in 1996.