Formula One team Williams Grand Prix Engineering is to unveil a new brand, to help it stand out in the increasingly business-dominated world of motor racing. The group will now trade under the name Williams F1, with an identity created by Corporate Edge. The brand is intended to gain exposure for team sponsors, to allow new merchandising revenue streams to be established, and to enable the team to take a prominent position within the Formula One industry.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last