Formula One team Williams Grand Prix Engineering is to unveil a new brand, to help it stand out in the increasingly business-dominated world of motor racing. The group will now trade under the name Williams F1, with an identity created by Corporate Edge. The brand is intended to gain exposure for team sponsors, to allow new merchandising revenue streams to be established, and to enable the team to take a prominent position within the Formula One industry.
We speak to the incoming CEO about why design needs to be at the forefront of “build back better” operations, and how her previous business background will help in her
While challenger investment platforms are reaching a new generation, there are plenty of design obstacles in the developing sector.
We speak to designer Christine Ayre, who was recently made a Fellow of King’s College London, about how design can give a sense of coherency to institutions’ output.
The design studio’s future-facing vehicle concept has Covid precautions and details inspired by the city of London.