Formula One team Williams Grand Prix Engineering is to unveil a new brand, to help it stand out in the increasingly business-dominated world of motor racing. The group will now trade under the name Williams F1, with an identity created by Corporate Edge. The brand is intended to gain exposure for team sponsors, to allow new merchandising revenue streams to be established, and to enable the team to take a prominent position within the Formula One industry.
Ex-Design Council CEO John Mathers and creative director Bill Wallsgrove have co-founded a branding consultancy, which will look to improve the creative image and strategy of charities to help them
Jones Knowles Ritchie has rebranded the charity — which helps young people from disadvantaged backgrounds get into their dream careers — with a playful, animated “o” symbol that “climbs the
Alan Bishop, former CEO at the Southbank Centre, has replaced Kampfner as head of the independent organisation, with a view to look for another chief in the long-term.
The funeral comparison service has taken on new name Beyond, and design studio SomeOne has given it a new identity centred around a three-dimensional, cartoon man, which looks to counter