If we’re full of bull, nobody is going to take us seriously

I have a plea to fellow design consultants: please read your press releases before sending them out to see if they are remotely interesting.

Each week, we no doubt all roll our eyes at stories plumped up with trite or meaningless comments like ‘the brighter red feels more contemporary’.

A good case in point: Brand Image-Desgrippes & Laga’s project with Air France is completely trivialised by the line ‘merging the words Air and France asserts Air France’s international status while preserving its traditional values’. What a load of absolute cock.

If this is how we talk about what we do, it’s no surprise the design industry often struggles to be taken seriously.

Richard Murray, Williams Murray Hamm, London EC1