We thought blood and thunder were the adjectives usually associated with rugby players. But they do things differently in Wales. For Cardiff-based consultancy Escape to Design, it’s more like fire and brimstone. Director Pete Surma takes a fundamentalist line on the country’s national sporting fervour. ‘In Wales, rugby is like a religion and players are worshipped by fans,’ he says. Fair enough. But his poster promoting the consultancy’s services crucifies a hunky-looking player. ‘Much of our client base is here the disappointment of the nation is summed up well by this image,’ he says. In case Welsh humiliation in the Six Nations proves a less than persuasive basis for marketing a design business, Surma has created a website, www.freesexandchocolate.com. He expects eyebrows to be raised on both counts. If you’re going to make a tit of yourself, you might as well go the whole hog, eh?
The visual system created by SomeOne is based on movement patterns of birds gliding on thermal columns, which allow them to travel long distances with ease.
As part of our series on design in 2019, Rosy Greenlees OBE, executive director of the Crafts Council, looks at what will happen in furniture design over the next 12
Etienne Bardelli has created the graphics for a Chevrolet Impala and Volkswagen camper van, which move around the vast country collecting local people’s experiences to be shared online.
As part of our series on design in 2019, Katie Cadwallader, senior designer at Supple Studio, looks at what will happen in packaging design over the next 12 months.