High-rendition sequences featuring kitsch icons spinning down the screen have been created by Lost In Space for Channel 4. The five computer-generated sequences lasting eight seconds each and 11 one-minute derivative sequences make up the latest ‘Daytime’ series of identities. Lost In Space was briefed by Channel 4 designer Maylin Lee to create characters which would symbolise elements of daytime programming. The challenge was on for the London group as not only did the icons have to avoid looking computer-generated, they also had to drift in and out of focus.
Shapers, the Boots food brand for calorie counters, has new packaging for its 150 lines designed by Lewis Moberly. The prime difference is that the new packs are navy blue, a departure from the previous white packaging. The Shapers brand – which ranges from salads to instant soups – now has a unified look which communicates taste and nutritional balance, says a Lewis Moberly spokeswoman. The original packs’ tape measure device is replaced by a more prominent calorie count. Photography by Paul Kemp provides a dramatic edge.