Nautical look at Hamburg bank

Henrion Ludlow & Schmidt has completed a corporate identity redesign for Hamburgische Landesbank, one of Germany’s largest regional banks.

The new identity follows a nautical theme with a ship’s mast in the background, a reference to the port of Hamburg, and incorporates a deep red colour from the bank’s existing style. The scheme is designed to boost the company’s image as an independent bank, with a flexible and constructive attitude and comprehensive range of services.

The corporate identity is being implemented across all of the bank’s stationery, publications, advertising and sponsorship activities.