Chameleon design director Andrew Coulson is doing his bit to live the brand as part of the Halifax consultancy’s recent branding of F Duerr & Sons’ new range of flavoured Dips.
Taking the example of American daredevil Richard Rodriguez’s non-stop 2000-hour marathon on The Big Dipper in Blackpool, Coulson, along with F Duerr & Sons sales and marketing director Richard Duerr, today embarks on a 2000 minute (33.5 hours) non-stop ‘dipperthon’ on the roller-coaster.
Between them, the pair aim to raise between £7000 and £10 000 for international children’s charity Give Kids the World.
‘We’ll be doing speeds of 35-40mph come rain or shine,’ said Coulson before the challenge. ‘I’m looking forward to raising the money, but anyone that is looking forward to going on a roller-coaster for more than 33 hours needs a brain scan. We’ll get through it some way.’