Oxfam this week launches a music download website in a bid to raise funds and reposition the charity to appeal to a younger audience.
Bignoisemusic.com enables users to download up to 300 000 tracks, with 10p of every £1 spent donated by Oxfam to reducing poverty. Visitors can also sign up to the Big Noise petition, which forms part of the charity’s Make Trade Fair initiative.
London interactive group Poke designed the website, and digital music distributor On Demand Distribution is providing back end technology, licensing and billing.
‘We’re always looking to find innovative ways to make money for Oxfam,’ says charity director of campaigns and communications Adrian Lovett. ‘With our campaign to Make Trade Fair, we’ve had a very close relationship with the music industry. This seemed like a natural next step for us.’
Poke art director Nicky Gibson says the challenge was to fuse the Oxfam and Make Trade Fair brands and ‘create something as rich and exciting as possible for under-25s’.
The group is also designing an issue-based youth website, Generation Y, for the charity.