Can a multinational convince consumers of its good intentions with a rebrand? Scott Billings finds out.
Nesta has announced its call for entries for the next Dream Time initiative, which sponsors 16 people to develop enterprising creative initiatives. Details can be found at www.nesta.org/ dreamtime.
Packaging for premium luxury products must be decadent or even elitist, but the line dividing prestigious and ostentatious can blur.
The acclaimed London Philharmonic Orchestra is set to launch the first revamp of its branding in more than ten years. Rufus Leonard is behind the new-look identity, which rolls out across the orchestra’s 2004/2005 season guide, concert programmes, stationery and website, www.lpo.co.uk, from this week. The revamp comes shortly before the LPO embarks upon a […]
A prize for the most bafflingly abstruse press release this month must go to this opening gambit promoting a new image reproduction report. Costing a mere £31.44 for non-members of the publishing organisation, the headline reads: ‘This technical report provides guidelines for the evaluation of the cross-device and cross-media colour image reproduction performance of gamut […]
The Show: One, from 28 May to 6 June, will showcase the works of postgraduate students from the Royal College of Art in the fields of: painting, photography, printmaking, ceramics and glass, gold and silversmithing, metalwork and jewellery. Much of the work on view will be for sale. Info: 020 7590 4498 or visit www.rca.ac.uk. […]
Royal Mail this week launches a set of flower stamps marking the Royal Horticultural Society’s 200th anniversary. Art directed by Rose Design, the stamps feature digital images by photographers Barbara and Zafer Baran of six of the nine cultivars – or cultivated varieties of plants and flower species – that are registered with the RHS. […]
Filling out forms can be a daunting task, but it needn’t be if the designer of the form puts the user’s needs first, says Trish Lorenz
Registered charity Street League relaunches this week with a visual identity by Kino Design. The move comes as the three-year-old organisation, which uses football to engage society’s hardest-to-reach groups, looks to branch out into other sports and to embrace the female market. ‘Our original logo was quite limiting, as it just depicted football,’ explains Street […]
Upscale Italian furniture company B&B Italia is set to relaunch in September, with a branding revamp by Winkreative. ‘We’re doing a complete overhaul and audit of the brand, from the corporate identity to print materials to advertising,’ confirms consultancy chairman and creative director Tyler BrÃ»lÃ©. New-look catalogues, brochures and advertising will boast warmer, more residential […]
A dramatic five-year renovation at the Peter Jones department store in London’s Sloane Square reached completion this week, with an extensive signage programme by Pentagram. At a cost of almost £110m, the interiors of the iconic Grade II-listed building have been reworked in a Modernist style by architect John McAslan. Pentagram partner John McConnell developed […]
Messages are open to interpretation – try to see things through the eyes of the public or you risk blitzing them with ambiguous information, says David Bernstein