Global brands try friendly facelifts
Can a multinational convince consumers of its good intentions with a rebrand? Scott Billings finds out.
Can a multinational convince consumers of its good intentions with a rebrand? Scott Billings finds out.
Nesta has announced its call for entries for the next Dream Time initiative, which sponsors 16 people to develop enterprising creative initiatives. Details can be found at www.nesta.org/ dreamtime.
Packaging for premium luxury products must be decadent or even elitist, but the line dividing prestigious and ostentatious can blur.
The acclaimed London Philharmonic Orchestra is set to launch the first revamp of its branding in more than ten years. Rufus Leonard is behind the new-look identity, which rolls out
A prize for the most bafflingly abstruse press release this month must go to this opening gambit promoting a new image reproduction report. Costing a mere £31.44 for non-members of
The Show: One, from 28 May to 6 June, will showcase the works of postgraduate students from the Royal College of Art in the fields of: painting, photography, printmaking, ceramics
Royal Mail this week launches a set of flower stamps marking the Royal Horticultural Society’s 200th anniversary. Art directed by Rose Design, the stamps feature digital images by photographers Barbara
Filling out forms can be a daunting task, but it needn’t be if the designer of the form puts the user’s needs first, says Trish Lorenz
Registered charity Street League relaunches this week with a visual identity by Kino Design. The move comes as the three-year-old organisation, which uses football to engage society’s hardest-to-reach groups, looks
Upscale Italian furniture company B&B Italia is set to relaunch in September, with a branding revamp by Winkreative. ‘We’re doing a complete overhaul and audit of the brand, from the
A dramatic five-year renovation at the Peter Jones department store in London’s Sloane Square reached completion this week, with an extensive signage programme by Pentagram. At a cost of almost
Messages are open to interpretation – try to see things through the eyes of the public or you risk blitzing them with ambiguous information, says David Bernstein