Digest

Revolution has completed the packaging and branding of a new organic dog food for Pascoe’s. Pascoe’s Organic Complete is claimed to be the first product to be 99 per cent organic and will reach supermarket shelves next week. ‘We wanted it to have more than just the stereotypical Green appeal and we found that buyers of organic products are largely families with small children. We used a “mongrelly” type dog with a personality on the packagingä instead of the industry standard perfect pedigree dog,’ says Revolution brand manager Clare Joynes. The consultancy worked with illustrator Sarah Nyler on the project.