Revolution has completed the packaging and branding of a new organic dog food for Pascoe’s. Pascoe’s Organic Complete is claimed to be the first product to be 99 per cent organic and will reach supermarket shelves next week. ‘We wanted it to have more than just the stereotypical Green appeal and we found that buyers of organic products are largely families with small children. We used a “mongrelly” type dog with a personality on the packagingÃ¤ instead of the industry standard perfect pedigree dog,’ says Revolution brand manager Clare Joynes. The consultancy worked with illustrator Sarah Nyler on the project.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of