It started as a ‘team building exercise’ and ended as the ‘England drinking competition’, according to Open Agency director Mike Horseman, who led a consultancy day out to Bournemouth. The plan was to ‘take one or two briefs to exercise the old grey cells and develop team spirit within the agency’, explains Horseman. But he admits misinterpreting his own plan using some ‘good old designer lateral thinking’ and ‘brought my own briefs and drank all the team spirits’.
The Dutch beer company required a more united visual identity across its international markets, while also still adapting to local needs.
Three months on from our last survey, Design Week wants to know how you’ve been affected by the coronavirus pandemic and whether you’ve been able to access the government’s financial
Design studio SomeOne has given the American restaurant chain a new identity in the hopes of making it a high street favourite.
Google-owned Waze has a new visual identity designed by Pentagram and its in-house creative team, which plays to the driving app’s social side.