A sweet a day that could actually give you a headache

In the present climate, we are increasingly on the lookout for shady characters, suspicious packages and dubious white substances – aren’t we always? – so Loewy’s recent mailer promoting its design services provoked a little wariness.

The consultancy dispatched a series of pill bottles filled with sweets along with the message ‘Annual Report Relief: allow us to take the headache out of yours’, and promptly got a call a day later from a worried punter wanting reassurance that the sweets were edible and not a variation on recent anthrax attacks.

Loewy is still waiting for results of its efforts.