Oops! Third time lucky for Quark rebrand, perhaps?

I like the new Quark rebrand, which was undertaken in-house, following the SicolaMartin rebrand six months earlier, which had unfortunate similarities with the Scottish Arts Council identity by Graven Images (DW 23 March).

Clearly, the design team has been so busy, they’ve not had time to relax with any Sony Ericsson products, though. Oops! Third time lucky, anyone?

Andrew Glidden, Director, Glidden Design, Edinburgh, EH10 6ES