HyperMedia enlivens brand on CD-ROM

The Coleman Group Worldwide’s new multimedia operation has created a CD-ROM version of the identity standard manual for pharmaceuticals giant Novartis.

The disc, by HyperMedia Solutions, is due to launch today. An Intranet version for the 62 countries in which Novartis operates will follow on 31 August.

The interactive consultancy currently has offices in New York and Toronto, employing around 15 full-time staff along with regular freelances.

Hypermedia New York managing partner Larry Aaron hopes to grow his office to between 25 and 30 staff by the first quarter of next year.

If that goes to plan, Aaron then wants to open in London and San Francisco in a year’s time.

Coleman Group chairman Owen Coleman says of Hyper-Media: “Our design organisations have always been at the leading edge of technology, so it’s a natural progression to think of bringing brands to life interactively.”

The Coleman Group Worldwide’s latest design acquisition will change its name from DIL Design to Coleman DIL Associates in July.

DIL, a ten-strong packaging group in Santiago, Chile, will act as “a springboard for the rest of South America”, says Coleman Group Europe managing director Stephen Merry. By the end of the summer, it will have bought two more packaging consultancies in western Europe, he adds.