Granada updates shop design

GRANADA HOME TECHNOLOGY is considering a new store design for its 450 rental outlets nationwide.

Clinic has been retained ahead of incumbent design group Open as Granada’s chosen consultancy.

Both consultancies submitted paid creative pitches, while speculative pitches from two other un-named consultancies were also considered.

“We are looking at our options for future store design,” says John Cable, Granada’s marketing services manager.

“But we are still considering our strategy and looking at costing – there are no definite plans to roll out the concept yet,” he says.

Cable says Clinic was chosen “for the fresh, innovative and proactive way it approaches design solutions”.

On the back of its successful pitch, Clinic has been retained for a minimum of six months to produce window graphics, leaflets and in-store POS material for Granada promotions.

Clinic’s work can currently be seen in Granada’s current Bigger Picture in-store promotion and will feature in a new digital TV promotion to be launched in mid-March.