The name and identity for Montell, the plastics company formed by a merger between the Royal Dutch/Shell Group and Montedison, has been unveiled with design work by Landor Associates.
The group worked with a small team from both companies to create an identity which “conveys the heritage and parentage of the organisation and … a balance between science and technology, nature and the environment”, says a Landor spokeswoman.
The new identity symbolises change and is based “on a catalyst particle which is an essential part of Montell’s technology in the manufacture of polyolefins. The shape reflects the softer, human approach to the company and was developed from several influences”, adds the spokeswoman.
Montell has facilities in 14 countries and employs just under 8000 staff. The identity is being implemented across the full range of Montell’s work.