Rebranding on cards for DBA

The Design Business Association is reviewing its corporate identity. The project is thought to be part of a plan to enable a rebranding exercise to take place in the run up to the DBA’s planned September relaunch.

Although no details have yet been confirmed, DBA chairman Colin Porter is thought to have been closely involved with the appointment of a design group to review the DBA identity.

DBA chief executive Ian Rowland-Hill says Porter is currently handling the task of relaunching the association. The changes are likely to coincide with Porter stepping down as chairman.

“Colin Porter has been working on it,” he says, refusing to deny an identity review and consultancy appointment are going ahead.

Interbrand Newell and Sorrell deputy chairman Lynne Dobney will succeed Porter and has headed the Design Effectiveness Awards since joining the DBA in September (DW 16 July).

Both Dobney and Porter were unavailable for comment as Design Week went to press.