When another company swallows you up

Your piece on identity crises (DW 21 April) was extremely misleading. The new brand we created with Abbey was working well: research showed it had the best stand-out in the high street of any bank.

Abbey changed logo simply because it had become part of Grupo Santander, and needed to signal its place in the global Santander family.

Robert Jones, Head of consulting, Wolff Olins, London N1