Design Bridge puts fizz back

Tennent’s Lager is launching a new identity, created by Design Bridge. All aspects of the identity have been redesigned with the brand’s well-known red ‘T’ icon given greater prominence.

The beer can has been given more curves – reminiscent of Tennent’s glasses – and the identity will roll out to the brand’s Scottish Cup sponsorship.

Tennent’s brand manager Stephen Masterton says, “The identity reinforces the quality… and enhances our product’s position in an ever-changing market.”