Thomas Cook out of the red

Edward Briscoe Design has created new corporate and product brochures for Thomas Cook Financial Services, marking a move away from heavy use of the company’s traditional corporate red to metallic pastel shades.

Around 25 000 copies of the four brochures will be distributed as a business-to-business marketing tool to existing and new customers. The brochures will initially be used in the UK and Ireland, but Thomas Cook marketing manager Vanessa Leak confirms that they may be adapted for use in European markets, and possibly further afield, as part of a brand updating process for the 21st century.

Edward Briscoe Design was appointed to the job without a pitch, having worked for Thomas Cook for the past six years.