Marcello Minale’s chain letter about the British Airways identity has drawn blood (see Letters, opposite). Few appear to share his opinions of Newell and Sorrell’s efforts and I, for one, find his publicity-seeking “blanket” bid for air time distasteful. But more distasteful are mutterings among design’s mandarins that he shouldn’t have knocked “one of our own”.
Go for balance, as we have in publishing responses. But keeping discussion about design behind closed doors suggests closed minds. Minale may not have come out well in this, but he has every right to put himself on the line.